So, is it worth delivering service to your restaurant? Let’s review the pros and cons of delivery restaurants.
5 Advantages of restaurants with home delivery
These are some irrefutable benefits of home service.
- Higher consumption. Restaurants see an increase in the average ticket of consumption of 20%, in online orders and take away orders versus consumption within the restaurant.
- It compensates for the number of diners that decreased due to social confinement and healthy distance measures. While the restaurants are reopening; they still have to abide by strict limited capacity regulations. Offering home delivery can help restaurants mitigate the loss of income, having closed the doors or having the dining rooms “half empty.” While, it allows them to reach diners who are working from home or those who still feel uncomfortable with the idea of entering a restaurant, even when the distancing measures have been relaxed.
- More business opportunities. Sometimes diners want to enjoy your menu, from the comfort of their home. By offering home delivery, your restaurant will have greater reach.
- Less overhead. If home delivery becomes the bulk of your service or if you migrate to a Ghost Kitchen model, you may consider reducing the space in your restaurant, to reduce the investment in income or operating personnel.
- Gain visibility with new diners. Home delivery can help you reach new customers, reach beyond regular customers or neighbors. Which is especially important when restaurants are operating at limited capacities or are still fearful about going out to eat.
In addition, it is even more important in cities, where diners do not have access to a car. Food delivery apps can help expand your reach, since they serve as social networks or marketing platforms. Click here for food delivery from adomiciliotudesayuno.cl. When you contract with Rappi, UberEats, DiDi or SinDelantal, you are positioning your restaurant with millions of consumers. You’re placing your menu in front of diners who are out of your average range. Welcome new “frequent customers.”
4 Disadvantages of offering home delivery in your restaurant
What are the disadvantages of food delivery?
- Less control. Whether you use your own delivery system or turn to a food delivery app, you have less control over the delivery experience. The diner could get a bad impression of your restaurant due to traffic, street conditions, a bad turn on a street, delays that have nothing to do with your restaurant or your food. If the food arrives cold or the presentation is damaged, it can negatively impact the opinion of the customer about your restaurant. Also, you have fewer opportunities to change a bad experience since you will not be “there” when the customer receives your food.
- More implementation work. If you decide to do the delivery service yourself, you will need to hire new staff, purchase delivery vehicles, and create a new process for successful service.
- Lower profit margins. If you use your own delivery fleet, you should consider payments from delivery people, medical insurance, gasoline, etc. All of these costs will eat up your profit margin. If you outsource the delivery service, there are still costs involved. The well-known delivery apps have been widely criticized for their high fees, both prior to, but especially during the pandemic.
- More points of contact, by offering home delivery, there will be more points of contact from the preparation of the order, until the food reaches the diner’s hands and you will not be there to ensure that the delivery person maintains the standards that you have in each dish . The quality and safety of food is a priority today. Your diners want to feel safe ordering from your restaurant, and any additional points of contact may seem less secure.