‘Following Cafe format’: Zepto says not doing 10-minute food delivery in Mumbai

In a assertion, the organization said, “We introduced the Zepto Cafe structure as a pilot a few weeks in the past, and we have witnessed an remarkable response from shoppers. We’re likely to continue tweaking the model for very some time so we can ideal the client working experience and unit economics in advance of scaling.”

It further provides, “Let me make clear that we are not executing food items delivery. This is a Café format, with all set-to-drink coffee, chai, and packaged snacks (like biscuits and sandwiches). We really do not want to get distracted from our main business by creating a elaborate offer chain for food stuff shipping and delivery, in which it is challenging to management high-quality.”

In accordance to Moneycontrol.com, Zepto’s free of charge food stuff supply is legitimate for orders above Rs 99 and the startup has tied up with restaurants this sort of as Blue Tokai Espresso, Chaayos, and so forth, with some pick items becoming delivered in 10 minutes. This sparked speculation that the app would also enter the food items-shipping and delivery enterprise, nevertheless the company now states this is not the circumstance.

Previously, Zomato experienced reported it would enter the 10-moment meals shipping and delivery format called Zomato Prompt, while the enterprise has not offered an exact timeline on when this will roll out. Zomato’s determination experienced sparked criticism on social media with people pointing out that this would make it much more difficult for delivery partners, who by now confront crushing timelines. Other individuals had pointed out questions about high quality of foodstuff being shipped in 10 minutes.

Goyal had then responded to the criticism stating that the enterprise would not fantastic shipping companions for any hold off.  He also clarified that the 10-minute service would only be for “specific nearby areas, well known and standardised items only.”