Blobfish develops food delivery campaign for Roadshow Films

Blobfish Intercontinental, Australia’s most significant sampling network, has partnered with Roadshow Movies and its company OMD to build a movie-field 1st marketing campaign for the new The Batman film. 

In conjunction with Uber Eats, Deliveroo, Menulog, and DoorDash, drivers will deliver meals orders to customers in The Batman branded supply bags with a QR code they can scan to buy or rent the film to look at though they get pleasure from their meals at house. 

Roadshow Films advertising manager, Lachie Mackay, said: “We ended up keen to have interaction with buyers instantly in their houses in a special way and the activation achieves this.” 

The campaign is are living in Sydney and Melbourne with 20,000 Batman branded QR code baggage. Shoppers can enjoy the movie on Apple Tv, Amazon Prime, Microsoft Retail outlet, YouTube Motion pictures, Google Participate in Retail store, Telstra Television set Box Business, Fetch and Cinebuzz On Desire.

Blobfish Intercontinental CEO Nic Cann, claimed: “You just cannot fault the engagement we can give to reach a customer in the convenience of their very own property, one particular of the several new and innovative strategies that sampling can have interaction with individuals and an field first for the film market. Who does not love a excellent motion picture along with a mouth watering food?”

Have anything to say on this? Share your sights in the feedback part underneath. Or if you have a information story or tip-off, drop us a line at [email protected]

Indicator up to the AdNews publication, like us on Facebook or observe us on Twitter for breaking tales and campaigns during the day.