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New digital service startup in North Texas aims to bring nutritious food to home delivery


Although food items delivery applications had been a critical element of acquiring a variation of the cafe experience at dwelling through the pandemic’s toughest months, most consumers opted for pure consolation food stuff instead than much healthier fare. Enter Bitewell, a new digital services startup that aims to enable persons get the healthiest and most nutritious food choices from both equally grocery merchants and eating places shipped ideal to their door. And it picked Dallas as the launch metropolis for its pilot system.

The organization was started by Chris Fanucchi, CEO, and Samantha Citro Alexander, CMO, due to the fact they observed a need to have in their personal food habits and routines.

“Chris and I were being influenced by our personal foods ordeals,” Alexander suggests. “Chris spends weeks at a time on the highway, which would make feeding on well difficult. I have been managing food items allergic reactions and dietary limitations my whole life, which makes eating properly tough.”

Just after hoping out scores of food and nutrition applications, Alexander says they could not conveniently come across just one that answered their principal dilemma: How do I find the correct food in close proximity to me?

“So, Bitewell was born. It’s not a food items supply application, and it’s not a dieting system. It’s fundamentally a wholesome food items market that connects you with the correct foodstuff for your physique nearby,” she states. “Our platform allows users to make far better foodstuff choices all over their working day by tying customized suggestions, these types of as ‘what need to I eat for lunch?,’ to deliverable food selections in the vicinity of you, these as restaurant meals, groceries, pantry objects and far more.”

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The most important differentiator, Alexander suggests, is that classic food stuff shipping apps improve for benefit. Bitewell optimizes for health by connecting individuals with cafe foods, grocery items, recipes and meal kits. They also purpose to present a lot more accurate nutrition information and facts from suppliers that will be validated by just about every city’s committed dietician.

“Our top secret sauce, pun supposed, is the [artificial intelligence]-driven personalization that connects you to the appropriate foodstuff for your entire body,” she suggests.

The onboarding process for Bitewell is extremely very simple. On regular, it requires only a couple of minutes for a individual to get established up, likely saving several hours on meal prep and scheduling in the course of a standard 7 days. Through the setup method, the app guides users by a number of thoughts to enhance what its AI suggests. This involves allergy symptoms and nutritional limitations, food stuff tastes, conditioning routines, and private targets, these as whether you’re trying to get to just try to eat smarter and healthier or have certain exercise aims, such as making muscle.

Around time, the app learns your behaviors to even superior focus on things dependent on your choices. Loathe cilantro? It will study to weed out products that incorporate the herb.

According to Bitewell’s exploration, Us residents have access to far more than 50,000 foodstuff possibilities each working day, and North Texas locals are serving to shape the long run of the app.

“We selected Dallas as our start metropolis because it’s a good marketplace, from both a supply and desire point of view, to pilot an plan like Bitewell. On the offer aspect, Dallas has an exceptionally varied food stuff scene with tons of alternatives. On the desire side, Dallas has a inhabitants that is hoping to stability comfort, food enjoyment and wellbeing,” Alexander suggests. “It does not damage that our direct dietitian and I reside here, far too.”

Just after the pilot application concludes this spring, it will officially launch in Dallas more than the summer time. Soon after that, Chicago.

“Our piloters have been more engaged than we could have potentially imagined, and they’re dedicated to helping us develop the best platform attainable. They’ve served us identify critical characteristics like real-time monitoring, supply gaps and numerous bugs that are par for the system with any new tech.”

To understand more about Bitewell or just take portion in the platform’s pilot stage, check out www.bitewell.com and produce a new account. Preview the app’s start options here.



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