SALT LAKE CITY — 2019 was quite the year for American fast-food.
The QSR 50, an annual breakdown of the top 50 performing fast-food restaurants in America, was recently released. Produced by the fast-food magazine QSR in partnership with research firm FoodserviceResults, the QSR 50 shows how various fast-food brands performed in different categories at their U.S. locations.
A number of unique trends presented themselves in 2019. Here are five big takeaways.
1. McDonald’s still dominates
The QSR 50’s main chart, the top 50 fast-food chains by total revenue, showed just how dominant McDonald’s truly is. The golden arches brought in $40.41 billion at its U.S. locations last year — nearly double what second-place Starbucks earned ($21.55 billion).
- McDonald’s: $40.41 billion
- Starbucks: $21.55 billion
- Chick-fil-A: $11 billion
- Taco Bell: $11 billion
- Burger King: $10.3 billion
- Subway: $10 billion
- Wendy’s: $9.87 billion
- Dunkin’: $9.22 billion
- Domino’s: $7.1 billion
- Panera Bread: $5.93 billion
- Chipotle: $5.52 billion
- Pizza Hut: $5.38 billion
- KFC: $4.82 billion
- Sonic Drive-In: $4.69 billion
- Arby’s: $3.89 billion
- Little Caesars: $3.85 billion
- Panda Express: $3.8 billion
- Dairy Queen: $3.76 billion
- Popeyes Louisiana Chicken: $3.75 billion
- Jack in the Box: $3.51 billion
2. Burgers reign supreme — but that might be changing
Even if every McDonald’s shut down, burgers still would have been the most popular fast-food category last year. Here’s how the different categories stacked up:
- Burger: $81.6 billion
- Snack: $36.3 billion
- Chicken: $27.2 billion
- Sandwich: $26.4 billion
- Global: $22.8 billion
- Pizza: $20.4 billion
(Note: the “global” category includes Mexican- and Chinese-inspired fast-food.)
So yes, burgers remain the clear favorite. But non-burger restaurants are closing the gap. The QSR 50 includes data on how many locations were opened or closed for each of the top 50. And when it comes to additions, none of the top 10 were burger chains.
- Domino’s: 253
- Starbucks: 216
- Taco Bell: 181
- Jersey Mike’s: 173
- Panera Bread: 132
- Popeyes Louisiana Chicken: 131
- (Tie) Chipotle and Chick-fil-A: 130
- Tropical Smoothie Cafe: 115
- Wingstop: 107
- Panda Express: 80
3. Chick-fil-A is very, very busy
You ever walk into Chick-fil-A and the place is empty? It never happens.
When it comes to average sales per store, America’s most-beloved chicken restaurant took first place.
- Chick-fil-A: $4.52 million
- Shake Shack: $4.21 million
- Raising Cane’s: $3.6 million
- Whataburger: $3.08 million
- McDonald’s: $2.91 million
- In-N-Out Burger: $2.88 million
- Panera Bread: $2.75 million
- Jason’s Deli: $2.48 million
- Culver’s: $2.44 million
- Chipotle: $2.2 million
There are some surprises here, like Jason’s Deli cracking the top 10 despite it only having 290 U.S. locations last year.
4. Subway is shrinking, and fast
If you only looked at the total number of locations, it would seem Subway is riding high.
- Subway: 23,802
- Starbucks: 15,041
- McDonald’s: 13,846
- Dunkin’: 9,630
- Pizza Hut: 7,416
- Burger King: 7,346
- Taco Bell: 7,089
- Domino’s: 6,157
- Wendy’s: 5,852
- Dairy Queen: 4,381
But looks can be deceiving. Subway closed 996 U.S. locations last year. That was the most closures, by a long shot. Sonic Drive-In, which had the second-most closures, shut down only 74 locations.
5. Next year’s top 50 might be very different
All these stats are from 2019 — it’s a pre-COVID America we’re looking at here.
What will the QSR 50 for 2020 look like? It’s hard to say definitively. But the total revenue, total units and total sales per unit will likely be a lot lower than they were in 2019.
Some of the biggest chains have made drastic changes this year: McDonald’s has eliminated its All Day Breakfast (maybe forever), Taco Bell took all potatoes off its menu, Wendy’s finally got back into breakfast, and Burger King has done a bunch of experiments with its classic Whopper.